Logo Design
Logo design was done as freelance work. I collaborated with each client to understand their brand’s value proposition, determined any visual preferences, and demonstrated how to align their aesthetic with a design representative of their brand’s mission and goals.
Developed for software engineering start-up. Design based on Projective Geometry (the transformation of points and lines in one plane onto another plane by connecting corresponding points on the two planes with parallel lines.)
Developed for bioengineering sleep science company. The symbol is representative of data points in the ever-revolving circadian rhythm cycles.
Designed for scheduling software used by US Navy to track complicated shift schedules, personnel health data, and logistics with the goal of precision. Designed symbol as an owl-eye with cross-hairs to represent precision focus during 24-hour mission cycles.
Designed for my small Etsy shop selling crocheted rainbow pillows and cushions.
Developed for a health data software/portal used by medical professionals to report and track their patient’s health and medical status. Designed the logotype to look clinical yet approachable. The “checkmark” shape in the K is a repeating symbol in the visual identity that ties into the goal of providing clear check-lists for physician accountability.
Named product and designed visual identity for cognitive game app developed by Pulsar Informatics. The design is playful through the typography and movement of the baseline. The linear symbol is a tie-back to the Pulsar logo and representative of cognitive growth through play.
Designed for photographer specializing in grainy, shallow-depth of field still-lifes and candids. Designed to be reminiscent of Polaroid instant-film sheet as an ode to the physical and tactile form of their photography.
Designed for my non-profit providing interior design for children with special needs or life-threatening illnesses. I wanted the symbol of the logo to represent a child being “ruler of their own castle” with a hand-made feel and tools to represent the volunteer work to create these spaces.
Developed for a market-research company for their online reporting and dashboarding software to track market and user engagement.
Named and designed for sleep tracking device developed by Pulsar Informatics. Similar to Joggle, the symbol design uses line and dot elements to tie back to parent company logo.
Designed for consumer-facing market research site where users could log their experiences with products, chat with other uses about alternatives, and earn rewards.
Named and developed for local advocacy group for public education. CARES stands for Community Advocating for Respect & Equity in Schools. The apple is a dual symbol for the town, known for its many apple orchards (and placed over the location in NH) as well as a symbol for teachers/education. Font was chosen to look friendly and approachable and colors were chosen to avoid any political party affiliation.